Real estate sales
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Real estate sales and project marketing
A unique approach
The real estate sales and project marketing consultants at Jocumsen Property Group are committed to providing a unique service that is tailored to each individual clients needs. We recognize that as each property is different so is the prospective purchasers it will attract. Our consultants analyze each property individually and work closely with our clients to develop a marketing strategy which will achieve results. We respect the trust our clients place in us when allowing us to market their property and understand the importance of communication during this process.
Throughout the entire marketing process our clients receive feedback and updates on the sale of their property. Clients may also choose how they are informed, through e-mail, post or phone for example. Clients may also choose how often they receive feedback, for example after every inspection, or by weekly report.
Will it sell?
Experience shows that there are three primary reasons why a property does not sell;
(i) An ineffective marketing program
(ii) the property is priced incorrectly
(iii) A combination of the above.
Our property consultants are experienced in utilizing effective strategies to counter this occurring:
Comparative Market Analysis
When marketing a property one of the most critical decisions to be made is the asking price. To help make this decision, Jocumsen Property Group presents each client with a unique and comprehensive Comparative Market Analysis (CMA). The CMA details recent sales, properties on the market and suburb demographics within the client's area. Comparative sales will be of properties that share numerous similarities with the client's own property, such as number of bedrooms/bathrooms, land size and special features.
Our consultant's review and explain the CMA to the client and assist in comparing the choice of properties displayed. By using this CMA an appropriate price range will emerge which will assist in deciding an appropriate list price, or desired auction reserve price for the property.
Marketing Programs
Jocumsen Property Group tailors marketing programs to suit each individual property and client.
Our marketing team has proficient knowledge in all relevant mediums. By understanding the demographic profile of prospective buyers and the reach of each medium, we are able to create a program which creates results.
Databases
The various integrated departments of Jocumsen Property Group combined with their alliances with related organizations and consultants afford us with expansive databases of potential purchasers of property.
The sales team utilizes these databases when marketing new property. This ensures each property immediate focused exposure.
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